Insurance Agent Marketing - Get in Front of a Prospect Multiple Times to Write More Policies

Wouldn't it be great if your office was on the highway next to every prospect's drive to work? And you could put up a huge billboard next to that road that said: "Great Insurance Inside".

Just think of how many times you need your name thrust in front of a future client to establish any type of recognition of you as an insurance agent.

Sure, you're a great agent. Super--you know that, but how do you transmit that precious point across to your prospects?

Think of pop songs. The first time you hear a catchy tune, it's nice, but you don't know the words. But if the melody is attractive enough you might follow along after a minute, even if you just hum along with the words. At least you've experienced initial contact.

Later, after you hear that song three more times on the radio the words are grooved into your head. Another week of exposure and you feel like the tune's an old friend. You probably won't be able to recall a time you you didn't know the words.

It's the same with you and any insurance leads you're trying to close. You always want to be seen when a potential client starts searching for insurance agents in your area. Consumers today return to the web over and over while they are searching for a product. And you need to be there every time.
Successful insurance marketing rests on placing the insurance agency in front of the lead when the prospect is in the thick of the search. This is true regardless of what lines you represent and it's the whole concept behind the vaunted "hot leads" that every agent wants.

But, you also need to be in front of the prospect as many times as possible.

Frequency is key here.

Frequency builds familiarity. Familiarity means you will appear stable. Stability builds trust in the prospect's mind. With increased frequency, you won't just look stable; you will look dominant. That will build trust, and bring those insurance leads to you.

And pretty soon the tune you'll be singing will be "We're in the Money"....

Craig Lutz-Priefert is Vice President of an insurance lead generation firm. MorePolicies.com provides insurance marketing services for local insurance agents. MorePolicies.com also provides quality natural insurance leads and agent-engineered websites.